WHAT is DGR?
Doing Good Research (DGR) is an innovative, cost-effective and socially conscious method for gaining new and better insights.
DGR was created out of a desire to solve some of the challenges of doing research in traditional focus group facilities or online.
DGR leverages existing communities, relationships and physical space to execute high-quality face-to-face research efficiently, around the nation, in a cost-effective way. As an added benefit, it does all of this while giving back to local communities, non-profit groups and organizations.
Specifically, instead of conducting research through traditional focus group facilities or online, DGR leverages its extensive, national and ever-growing network of local schools, nonprofits, trade organizations, community groups and other organizations to recruit high-quality participants to share insights in a comfortable, familiar environment. It is a completely new way to think about conducting face-to-face market research.