WHAT is DGR?

Doing Good Research (DGR) is an innovative, cost-effective and socially conscious method for gaining new and better insights. DGR was created out of a desire to solve some of the challenges of doing research in traditional focus...
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WHY use DGR?

DGR offers a new, innovative and superior recipe for gathering the rich insights needed to make important business decisions. Better Insights Cost Effective Doing Good The DGR Advantage DGR offers a new, innovative and superior recipe for...
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WHO should use DGR?

DGR is a great solution for all types of B2B and B2C research. The model has been used successfully in a range of industries including food, healthcare, technology and consumer products. B2B Researchers The DGR model is...
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HOW does DGR work?

Think of DGR as your solution for best-in-class recruiting, facility and project management, with superior results. As a researcher, you focus on your research objectives and let us deliver high-quality participants in a new and interesting way....
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GET STARTED

Ready to see how DGR can take your research to new places? If you are a researcher interested in getting a quote for your project, please fill out our bid request form. If you are a non-profit...
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WHAT is DGR?

Doing Good Research (DGR) is an innovative, cost-effective and socially conscious method for gaining new and better insights.

DGR was created out of a desire to solve some of the challenges of doing research in traditional focus group facilities or online.

DGR leverages existing communities, relationships and physical space to execute high-quality face-to-face research efficiently, around the nation, in a cost-effective way. As an added benefit, it does all of this while giving back to local communities, non-profit groups and organizations.

Specifically, instead of conducting research through traditional focus group facilities or online, DGR leverages its extensive, national and ever-growing network of local schools, nonprofits, trade organizations, community groups and other organizations to recruit high-quality participants to share insights in a comfortable, familiar environment. It is a completely new way to think about conducting face-to-face market research.